Case Study

+VG Architects - Toronto City Hall Restoration


Finding that killer story hook


We wanted to ensure enthusiastic media pickup on the restoration of Toronto’s Old City Hall by +VG Architects (formerly The Ventin Group). We followed up the send-out of the media kits by faxing a one-page press alert to media contacts with the headline “The Gargoyles are Coming! Architectural Icons Return to Old City Hall” under the architect’s sketch of the new gargoyles.



Who can resist gargoyles? Not journalists, certainly, who gave us press hits in:

Building Magazine
Canadian Architect
Canadian Geographic
Daily Commercial News
CBC TV Canada Now Local News
Global TV News
The Globe and Mail (3X)
Indian Architect and Builder
Heavy Construction News
Mike Filey AM 740 radio
National Post
Toronto Star
Toronto Sun (2X)


Media coverage, selected examples



cover story in heavy construction news

Cover story in Heavy Construction News


page from eight-page story in indian architect & builder magazine

Detailed, eight-page story in Indian Architect & Builder


press coverage in building magazine

Coverage in Building magazine

cover story in daily commercial news

Cover story in Daily Commercial News


newspaper scan showing mainstream media coverage in national post

Mainstream media coverage in National Post


newspaper scan showing mainstream media coverage in toronto star

Mainstream media coverage in Toronto Star


screenshot from television coverage on cbc's canada now

Television coverage on CBC’s Canada Now