Few PR firms are design-literate, so when designers hire them, they often find themselves dictating the press releases. We, on the other hand, speak your language and are at home in your milieu. When we chat with you about your projects, we can finish your sentences.
We have created publicity campaigns for some of the world’s largest design-related firms, including HOK, IBI Group, Global Group, and Teknion.
We are working journalists. This gives us a competitive edge with editors because we are intimately aware of their needs and how to fulfill them.
We look for the story-within-the story of our clients, finding new angles that trigger media interest. To that end, we work with clients in an interactive process to position them in ways they might not have discovered on their own.
Based in Toronto, we offer a full range of diversified, bilingual communications services for Canadian, American and international markets. Our network of seasoned communications professionals allows us to serve clients in every aspect of communications, from advertising and branding to graphic design, market research, media buying, media training, new media, photography, speech writing, social media and videography.
David Lasker, President, is a cum laude Yale graduate and award-winning journalist and photographer. His expertise in media relations, writing and photography helps ensure superior programs and results for our clients.
Previously Vice President at MarketLink Communications, he gained experience on both sides of the editor’s desk as Fashion and Design Editor at The Globe and Mail, Design Columnist for The Los Angeles Times, Canadian correspondent for Interior Design, and Editor-in-Chief of Canadian Interiors and Contract. Currently, he is Associate Editor at Canadian Interiors and Canadian correspondent for Officeinsight. He has contributed to more than 100 Canadian and U.S. publications (listed below), from Architectural Digest to Zoomer.
David is an author. His book, The Boy Who Loved Music, published by the Viking Press in North America and in several foreign editions, is an American Library Association Notable Book.
As an architectural photographer, he has shot projects on assignment for high-profile firms such as +VG Architects (The Ventin Group) and Johnson Chou Design. As event photographer, his Scene section pages have graced every issue of Canadian Interiors since 2001; he was also official show photographer for IIDEX, Canada’s largest design trade show. As travel photographer, he has won Best Evocation of a Place, Portrait and Location awards from the Travel Media Association of Canada and the North American Travel Journalists Association.
David is also a musician. Before emigrating to Canada to play principal bass in the Winnipeg Symphony Orchestra, he was playwright-in-residence at the Edward Albee Foundation. His burlesque, Practically a Virgin, was workshopped in Winnipeg.
He holds a Certificate of Music from Juilliard and both a Bachelor of Arts (major in history of art) and Master of Music degrees from Yale. He can be heard as solo bassist on Canadian Panorama, world-premiere recordings (on Cambria CD-1227) commissioned for the Winds of the Scarborough Philharmonic Orchestra, which won rave reviews in American Record Guide and Whole Note. A video about the making of that CD, in which composer Alexander Rapoport and David talk about the piece Whirligig is available on YouTube. He is also solo bass on Hope Lee’s Voices In Time on the Canadian CD Musicworks 75: On The Brink Of A New Millenium.
David has performed with notable conductors including Leroy Anderson, Mario Bernardi, Stanley Black, Richard Bradshaw, Eleazar di Carvalho, James Conlon, Franz-Paul Decker, Charles Dutoit, Elmer Eisler, Lawrence Foster, Piero Gamba, Agnes Grossman, Anton Guadagno, Jose Iturbi, Kiril Kondrashin, Erich Kunzel, Neville Marriner, John Mauceri, Gustav Meier, Jorge Mester, Otto-Werner Mueller, Boyd Neel, Eugene Ormandy, Imre Pallo, Kenneth Schermerhorn, Stanislaw Skrowaczewski, Leonard Slatkin, William Steinberg, Leopold Stokowski, Walter Susskind and Bramwell Tovey.
“I have to be frank with you. David has been at this for 25 years: I don’t know anyone who knows as much about Canadian design as he does.”
Former Editor-in-Chief, Toronto
(See more testimonials)
Bay Street Bull
Beaver (now Canada's History)
Canadian House and Home
Cayman Marshall Collection
City and Country Home
Cruise and Travel Lifestyles
Eastern Airlines Review
Fashion and Design Quarterly
Gazette (Montreal, QC)
Globe and Mail
Hotel and Restaurant
Interior Design Ontario
Los Angeles Times Magazine
Metro Toronto Business Journal
Quill and Quire
Report on Business Magazine
Restaurants and Institutions
Style at Home
Times Colonist (Victoria, BC)
Tribune (San Luis Obispo, CA)
Winnipeg Free Press