About David Lasker Communications

A design-literate public relations firm in Toronto

If you’re aiming to see your latest project featured in influential design and architecture publications, ask yourself: Do you have the time, energy and expertise to create a media kit that meets editorial standards—complete with a press release, backgrounders, high-quality images and cutlines?

Most design and A/E/C (architecture, engineering, and construction) associations offer marketing seminars and coaching videos. But these typically focus on business development, networking and branding—not media relations.

When designers hire PR firms, they often discover that few truly understand the design world. That’s why many end up writing their own press releases.

We’re different. We speak your language and understand your world. When we talk about your projects, we can finish your sentences.

We’ve led publicity campaigns for some of the world’s largest design-related firms—including HOK, IBI Group, Global Group, and Teknion—as well as boutique studios and solo practitioners. See examples of our work.

As working journalists, we bring a unique advantage: We know exactly what editors need and how to deliver it.

We uncover the story within the story—finding fresh angles that spark media interest. Our collaborative process helps position clients in ways they might not have considered on their own.

Based in Toronto, we offer a full range of diversified, bilingual communications services for Canadian, American and international markets. Our network of seasoned professionals covers every aspect of communications—from advertising and branding to graphic design, market research, media buying, media training, photography, speech writing, social media and videography.

President: David Lasker

David Lasker is an award-winning journalist, photographer, and media relations expert. With a career spanning writing, photography, and public relations, David brings a unique blend of creativity and strategic insight to every project, delivering exceptional results for our clients.

Before founding his own firm, David served as Vice President at MarketLink Communications, where he led campaigns for major clients including Global, Canada’s largest manufacturer of office and healthcare furniture. He wrote their 40th-anniversary company history book and is also the author of The Boy Who Loved Music, published by Viking Press, rave-reviewed in The New York Times and recognized as an American Library Association Notable Book.

As an architectural photographer, David has collaborated with leading firms such as Kasian and +VG Architects – The Ventin Group Ltd., photographing projects across Ontario for their upcoming coffee-table publication.

David’s academic background is equally distinguished. He holds a Certificate in Performance from The Juilliard School and both Bachelor of Arts (cum laude) and Master of Music degrees from Yale University, where he majored in art history. His senior thesis on Gothic architecture, The Architectural and Symbolic Evolution of the Gothic Façade in the Ile-de-France in the 12th and 13th Centuries, won the Walter Louis Erich Memorial Prize. This deep understanding of art and architecture informs his writing.

His diverse career also includes time as playwright-in-residence at the Edward Albee Foundation in Montauk, New York (his Practically a Virgin was workshopped), and principal bass with the Winnipeg Symphony Orchestra. Now based in Toronto, David continues to perform with ensembles such as Sinfonia Toronto, Oakville Chamber Orchestra, and Scarborough Philharmonic Orchestra.

🎵 Watch David perform live on his 1790 Tyrolean double bass:

• Suprematist Compositionby Charles Demuynck: jazzy bass solo
• Carnival of the Animals by Saint-Saëns: Elephant solo at 12:40

David is also a thought leader in design communications. He created Building magazine’s “PR 101” column and has presented his “PR 101 for Architects and Designers” seminar at:

• Association of Registered Interior Designers of Ontario (ARIDO)
• Association of Architectural Technologists of Ontario (AATO)
• Construct Canada
• IIDEX NeoCon
• Ontario Association of Architects (OAA)

His design writing has appeared in over 100 publications, from Architectural Digest to Zoomer.